NASPO Organic & LLM Visibility Dashboard

Reporting sources

What the dashboard is measuring

Each source answers a different question. Use them together rather than expecting the numbers to match one-to-one.

Google Search Console (GSC) Google Search visibility: clicks, impressions, click-through rate, average position, queries, and pages.

Google Analytics 4 (GA4) On-site behavior: organic sessions, active users, landing pages, engagement, and AI referral sessions.

Semrush Weekly SEO intelligence: tracked keyword rankings, visibility, keyword opportunities, and competitor context.

Search Atlas Paused as core infrastructure. It may still be used manually for recommendations, not runtime reporting.

Period movement

What changed this period

Current performance compared with the previous equivalent reporting period. Green means favorable movement; red means unfavorable movement.

Tracked properties

Site performance summary

Download site summary CSV

Site	GSC Clicks	GSC Impressions	CTR	Avg Position	Organic Sessions	AI Referrals

Dashboard view

Full dashboard context

Current view: All Data. Use the selector in the header to filter the dashboard by audience or department.

Active opportunities

Top priority pages

These are the tracked pages with the highest current opportunity score, based on search visibility, engagement, and configured dashboard scope.

Page	Score	Clicks	Impressions	CTR	Avg Position	Organic Sessions

Semrush intelligence

Keyword opportunity summary

These are keywords NASPO may have a realistic opportunity to rank for or improve on, based on Semrush data. Detailed keyword movement lives on the Keywords page.

Open keyword details

Recommended actions

Next SEO and visibility priorities

These actions are based on the current GSC, GA4, and Semrush visibility signals. They should be reviewed and converted into GitHub issues or stakeholder requests as needed.

Review NASPO.org targeting for “government procurement” and “state procurement.” These broader public-sector procurement terms show search demand and may need stronger page targeting, internal links, or a dedicated topic hub.

Consider a NASPO Pulse explainer or topic hub for “What is public procurement?” This is a strong LLM visibility opportunity because it supports entity clarity, educational search intent, and future citation value.

Review NASPO Exchange and events targeting for conference-related search intent. Conference and event terms should support the Exchange page, events hub, metadata, FAQ copy, and campaign readiness.

Monitor NVP cooperative purchasing and contract terms after the redesign launch. NVP terms should be tracked carefully before and after launch so Online Services can compare visibility and address gaps quickly.

Data notes

How to read this dashboard

These sources answer different questions, so the numbers should be read together rather than expected to match one-to-one.

GSC Google Search Console measures Google Search clicks, impressions, CTR, average position, query, and page visibility.

GA4 Google Analytics measures on-site sessions, users, engagement, and AI-assisted referral/source sessions.

Semrush Semrush provides weekly SEO intelligence, tracked keyword visibility, rankings, and competitor context.

Leadership use Use trends, priority pages, keyword coverage, and movement together to decide what content or technical work to prioritize next.

Downloads

Reporting exports

Site summary CSV Conferences and Events CSV Marketing CSV Strategy Division CSV Dashboard JSON Summary JSON Semrush JSON Semrush tracked keywords CSV